Aging is every woman's concern. Getting rid of face wrinkles, folds and creases has been a woman's desire since the dawn of civilization. As the skin ages it gradually loses its elasticity largely due to progressive loss of collagen and fat. These two substances are considered to be the natural support matrix for the skin, preventing it from becoming saggy, wrinkled and lined. Many factors including the environment, disease, lifestyle and heredity have an impact on the weakening of the collagen fibers, causing wrinkles to develop.

Since 1996, medicine has seen dramatic improvements in the area of retarding and/or reversing the outwards signs of aging. Recent trends are focused more on non-invasive treatments that do not necessitate intensive surgery and provide women with "lunch-break" type of treatments without having to spend a lot of time away from their active lifestyles to recover from cutaneous cosmetic treatments (e.g. facelifts, laser resurfacing, etc.).

The desire to acquire healthy-glowing, youthful face for fashion or cosmetic purpose has led to the development of a large intradermal cosmetic industry. Today, dermal fillers are at the forefront of the latest rejuvenation techniques. Dermal fillers help restore the skin to its original, youthful appearance. They are injected just below the surface of the skin to fill-in wrinkles and lines.